Now, for a regular car, repair or replacement usually involves physically recalling it to a service station in order to fix the problem. That’s not really the case with the Tesla recall situation. The company has promised to fix the faulty window system via software update. The update will be installed when the affected cars are resting in a home or office garage, without any hassle of taking them to a Tesla service center. And that begs the question of whether “recall” is the right term to describe the problem if the solution doesn’t actually involve a physical recall. At least Musk thinks it is flawed. “The terminology is outdated & inaccurate,” Musk tweeted.
He further added that, so far, no injuries have been reported due to the malfunctioning window system. Musk’s criticism seems technically valid, but more than fighting over incorrect terminology, Musk appears frustrated with how the term “recall” will bode for Tesla’s reputation. After all, a recall never paints a good picture for a brand and can easily diminish sales. Tesla is not really a darling for the NHTSA or even the U.S. SEC, as Musk has taken public potshots at its leadership and modus operandi. Plus, Tesla cars have had their fair share of recalls in the past couple of years. So it only seems natural that Musk would call out the NHTSA over an issue where Tesla’s market character is at stake due to mislabeling.