We conducted our survey by randomly selecting 621 individual respondents, and their answers can offer a quick glance at the brand recognition and brand equity of each of the five aforementioned manufacturers — at least in the minds of the random survey participants who may or may not illustrate an accurate picture of the general public.
The least popular Bluetooth headphone brand out of the five is Sennheiser, which earned just shy of 30 votes, or about 4.83%. This is unsurprising when taking into account that Sennheiser is known for its professional studio-grade headphones, which aren’t quite as accessible or affordable as Apple AirPods. What might be surprising, however, is the fact that Beats only received around 65 votes, or 10.47% of the total vote share, despite the company’s ties to Apple.
Meanwhile, Sony racked up around 95 votes — 15.30% of the total vote share — possibly due to the popularity of its WH-1000XM-series headphones. The second-most popular headphone brand of the bunch was Bose, which came in with nearly 196 votes, accounting for around 31.56% of the total votes. The QuietComfort lineup has been especially successful in the home theater department, where people are likely pairing their headphones to their televisions as mentioned earlier. But it seems none of them are able to beat Apple, which is dominating the Bluetooth headphones market with its AirPods and AirPods Pro lineup. As a result, the company won 235 (37.84%) of the votes in our survey.